Branding To New Heights - Virgle

Virgle ... the merging of two brands that attempt to personify generation X & Y are launching a quest to inhabit other planets in our solar system, starting with Mars. All you need to do is submit your 30 second video (to the Google owned) YouTube on why you should become a Virgle Pioneer.

Perhaps Sir Richard Branson is trying to highlight issues of global warming or maybe Virgin and Google are trying to establish some sort of 'NASA Youth' program to relight humans desire to explore? More likely it is another media stunt so these brands remain on our minds and positioned as more exciting than there respective competitors.